Building or renovating a home comes with plenty of decisions—and choosing the right roof is one of the most important. Yet for many homeowners, finding clear and reliable information isn't always easy.

Questions like "Which roofing material is right for my home?", "How can I prevent roof leaks?", or "What's the difference between roofing options?" are often asked only after arriving at the store.

At Onduline Philippines, we believe homeowners should have access to reliable answers before making these important decisions. That's why we partnered with CitiHardware to create CITI Talks—a short-form video series that brings practical roofing knowledge closer to every Filipino homeowner.

The Idea Behind CITI Talks Started with Listening.
 

Through our recent customer survey, we learned that many homeowners wanted simple, straightforward information before starting their roofing project. We also heard from our retail partners that customers frequently ask similar questions while exploring different roofing products in-store.

Instead of expecting customers to search through technical information, we decided to bring the answers directly to them.

Each CITI Talks episode is designed to answer common roofing questions using simple language, real examples, and practical advice that anyone can understand.

Reliable Information You Can Trust

 

Every episode is built around one goal: helping customers feel more confident about their roofing decisions.

Whether you're planning a new home, replacing an aging roof, or renovating an existing property, CITI Talks covers topics that matter, including:

  • Choosing the right roofing material
  • Understanding the benefits of lightweight roofing
  • Preventing roof leaks before they happen
  • The importance of proper roof installation

  • Why a complete roofing system delivers better long-term performance 

     

 

Along the way, you'll also discover practical solutions from ONDULINE CLASSIC for durable, lightweight corrugated roofing, ONDUVILLA Roofing Tiles for homeowners who want the beauty of traditional roof tiles with modern performance.

Rather than simply showcasing products, each episode explains when and why these solutions are used—helping homeowners choose what best fits their needs.

Closer to Home, Closer to the Right Solution

 

At Onduline, being close to our customers means more than making quality roofing products available. It means understanding the questions they ask, providing answers they can trust, and making expert advice easier to access.

Through our partnership with Citi Hardware, homeowners can watch CITI Talks online before visiting a store, then continue the conversation with knowledgeable retail staff who are ready to guide them based on their project requirements.

By combining accessible digital content with in-store support, we're helping make every roofing decision simpler, more informed, and more confident.

Because every great roof starts with reliable advice—and the right partner close by.

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